About us

We came together on a new way to plant trees.
And it quickly became a full-time occupation.

It was actually Hans who had the idea. He had been involved in developing a completely new type of hard stone wool. As a curious gardener, he discovered that if you placed it in the ground around the roots of a tree, it had a significant beneficial effect on the tree's growth and health.

Then Brian, Tommy, and Jesper joined, and together BOXofGREEN was built up, so today there is a cozy office, nice storage facilities, strong coffee on the pot, and a lot of happy customers.

The goal from the start was to plant more trees in the cities. Because the BOXofGREEN box is better suited than any other form of tree planting for urban trees. Both because it doesn’t require much space. And because almost no irrigation is needed afterwards. Since then, the stone wool has been further developed, so today it can also be used for many other tree-related purposes: Assistance for older trees, planting hedges, rainwater drainage, help for trees that are very dry, etc.

The world, and especially cities, need more healthy trees. That was what we came together on in the beginning. And it is still our wish and driving force every single day when we go to work.

Brian Holt

CEO, Sales Manager, Partner
Brian comes from an international corporation focused on the green sector and agriculture. Has worked with strategy, assortment, sales, and management.

Find Brian Holt on Linked In

Hans Kjærgaard

Technical Director, Partner, Chairman of the Board
Hans is the mind behind BOXofGREEN and has spent large parts of his life working with trees. He knows what it takes for a tree to have the very best growing conditions. Hans has had his own special nursery for large trees for 35 years.

Find Hans Kjærgaard on Linked In

Jesper S. Kjeldsen

Marketing Manager, Partner
Jesper comes from a communications agency and focuses on green transition and sustainability.

Find Jesper Kjeldsen on Linked In

Tommy Søndergaard

Partner
Tommy is the founder of the online company billig-arbejdstoj.dk and a partner in several startups.
In addition, Tommy is trained as a farmer.

Find Tommy Søndergaard on Linked In

OUR LOGO
IS NOT A COINCIDENCE

As some experts and professionals may have noticed, it is a small Ginkgo Biloba (temple tree) leaf that adorns our logo name. The small leaf has been chosen with great consideration because it symbolizes what we want to represent in BOXofGREEN.

1) Ginkgo Biloba is truly unique in the tree world, just like BOXofGREEN

2) Extracts from the leaves are used as healing medicine, thus strong and healthy, just like BOXofGREEN

3) Ginkgo Biloba is resistant to environmental impacts, just like BOXofGREEN

4) Ginkgo Biloba is over 100 million years old, somewhat like BOXofGREEN :-)

VISION · MISSION · VALUES

OUR VISION

We will set the highest standard in eco-friendly tree planting.
We will be the leading partner in the planting and maintenance of street and urban trees in Denmark and the rest of the world.

OUR MISSION

✅ We will make it easier and cheaper to establish and maintain healthy street and urban trees.
✅ It should be easier and cheaper to establish trees without having to start major excavation of the substrate.
✅ Maintenance should be minimal, so our customers save time, unnecessary water consumption, and transportation.
✅ We will work for the most eco-friendly standard in the establishment of street and urban trees.

OUR VALUES

✅ Focus on nature's resources & human resources.
✅ We strive to use partners that help people enter the labor market.
✅ Our products do not pollute, as they are almost 100% natural material.
✅ We are always working to reduce unnecessary consumption of nature's resources.
✅ We collaborate with companies that work for equality in the labor market.

INTEGRITY

✅ We treat our fellow human beings respectfully.
✅ We are honest.
✅ We stand by our agreements.
✅ We collaborate and solve tasks together.

BOXofGREEN collaborates with Vocational School Vestjylland

Vocational School Vestjylland is a social economy enterprise that offers housing, education, and employment for people who have difficulty getting established in the job market, or young people who do not have the opportunity to pursue a regular education.

BOXofGREEN's collaboration with Vocational School Vestjylland spans broadly from the collection of BOXofGREEN boxes to distribution. Read more about Vocational School Vestjylland here

BOXofGREEN - a Success Story

BOXofGREEN is involved in reforestation initiatives across the country. Our solution works both in urban areas and in the countryside. It thus contributes to greener and healthier surroundings for both people and animals. Here is a small selection of the tasks we have been involved in.

Koge Municipality

Focus on sustainability, nature, and water. And a beautiful row of willows.

Vejle Municipality

Help for large trees that suffer from poor growing conditions

KOKKEDAL

Our stone wool boxes also ensure healthy growth when hedges need to be planted.

We came together on a new way to plant trees. And it quickly became a full-time occupation.