About us

We united around a new way to plant trees.
And it quickly became a full-time occupation.

It was actually Hans who came up with the idea. He had been involved in developing a completely new type of hard rock wool. As a curious gardener, he discovered that if you placed it in the ground around the roots of a tree, it had a significant beneficial effect on the tree's growth and health.

Later on, Brian, Tommy, and Jesper joined, and together, BOXofGREEN was built up, so today there is a cozy office, nice storage facilities, strong coffee on the pot, and lots of happy customers.

The goal from the beginning was to plant more trees in the cities. The BOXofGREEN box is better suited than any other form of tree planting for urban trees. Both because it doesn't require so much space. And because it almost doesn't need watering afterwards. Since then, the rock wool has been further developed, so it can today also be used for many other tree-related purposes: Helping older trees, planting hedges, rainwater drainage, assisting trees that are very dry, etc.

The world, and not least the cities, need more healthy trees. That was what we united around in the beginning. And it is still our wish and driving force every single day when we go to work.

Brian Holt

CEO, Sales Responsible, Partner
Brian comes from an international corporation focused on the green sector and agriculture. Has worked with strategy, assortment, sales, and management.

Find Brian Holt on Linked In

Hans Kjærgaard

Technical Director, Partner, Chairman
Hans is the creator behind BOXofGREEN and has spent much of his life working with trees. He knows what it takes for a tree to have the very best growth conditions. Hans has owned a specialized nursery for large trees for 35 years.

Find Hans Kjærgaard on Linked In

Jesper S. Kjeldsen

Marketing Manager, Partner
Jesper comes from a communications agency and focuses on green transition and sustainability.

Find Jesper Kjeldsen on LinkedIn

Tommy Søndergaard

Partner
Tommy is the founder of the online company billig-arbejdstoj.dk and a partner in several startups.
In addition, Tommy is a trained farmer.

Find Tommy Søndergaard on Linked In

OUR LOGO
IS NOT A COINCIDENCE

As some experts and professionals may have noticed, it is a small Ginkgo Biloba (temple tree) leaf that adorns our logo name. The small leaf has been chosen with great thought because it symbolizes what we would like to stand for at BOXofGREEN.

1) Ginkgo Biloba is truly unique in the tree world, just like BOXofGREEN

2) Extracts from the leaves are used as healing medicine, thus strong and healthy, just like BOXofGREEN

3) Ginkgo Biloba is resistant to environmental impacts, just like BOXofGREEN

4) Ginkgo Biloba is over 100 million years old, somewhat like BOXofGREEN :-)

VISION · MISSION · VALUES

OUR VISION

We want to set the highest standard in environmentally friendly tree planting.
We aim to be the leading partner in planting and maintaining street and urban trees in Denmark and the rest of the world.

OUR MISSION

✅ We want to make it easier and cheaper to establish and maintain healthy street and urban trees.
✅ It should be easier and cheaper to establish trees without the need for major excavation of the subsoil.
✅ Maintenance should be minimal, so our customers save time, unnecessary water consumption, and transport.
✅ We will work towards the most environmentally friendly standard for establishing street and urban trees.

OUR VALUES

✅ Focus on nature's resources & human resources.
✅ We strive to use partners that help people enter the job market.
✅ Our products do not pollute, as they are almost 100% natural material.
✅ We always work to minimize unnecessary consumption of nature's resources.
✅ We collaborate with companies that work for equality in the labor market.

INTEGRITY

✅ We treat our fellow human beings with respect.
✅ We are honest.
✅ We stand by our agreements.
✅ We collaborate and solve tasks together.

BOXofGREEN collaborates with Erhvervsskolen Vestjylland

Erhvervsskolen Vestjylland is a social economic enterprise that offers residential stays, education, and employment for people who have difficulty getting established in the job market, or young people who do not have the opportunity to pursue a regular education.

BOXofGREEN's collaboration with Erhvervsskolen Vestjylland spans a wide range from assembling the BOXofGREEN boxes to distribution. Read more about Erhvervsskolen Vestjylland here

BOXofGREEN - a Success Story

BOXofGREEN is involved in tree planting initiatives across the country. Our solution works both in urban areas and in the countryside. It thereby contributes to greener and healthier environments for both people and animals. Here is a small selection of the tasks we have participated in.

Køge Municipality

Focus on sustainability, nature and water. And a beautiful row of trees.

Vejle Municipality

Help for large trees struggling with poor growing conditions

KOKKEDAL

Our stone wool slabs also ensure healthy growth when planting hedges.

We united around a new way to plant trees. And it quickly became a full-time occupation.